Services > Artificial intelligence > Marketing
AI-enhanced marketing performance
AI can enable smarter, faster marketing decisions. Our performance experts use it to help consolidate data from multiple sources into clear, actionable insight, automating the processes that would otherwise take hours of manual work.
Marketing insight tells you what's working, what isn't and where to focus next. It supports audience targeting, creative execution and campaign optimisation, and pulls complex datasets from tools like Google Analytics 4, Semrush and Ahrefs into clear cross platform reporting. By using the power of AI to complete repetitive and complex tasks our team can focus on providing robust insights and better informed decisions to improve the return on your marketing spend.
How we’ve implemented AI to enhance marketing performance
RAF Museum: multi-channel campaign optimisation
For the RAF Museum we run a year round multi-channel programme across paid social, PPC and SEO, layering “always on” visibility with high impact seasonal campaigns. AI-driven dashboards report performance across channels in real-time, so budget can be reallocated to what's working as it happens.
We also use the in-platform AI tools (Meta's Advantage+, Google's Smart Bidding and Performance Max) to drive bidding, audience targeting and creative testing under our direction. The result is a 25% lift in conversion rate, a 140% surge in campaign page views and a 36 place jump in average organic search position. An all round success story for AI.
National Theatre at Home: AI-driven search strategy
Our SEO strategy for National Theatre at Home was shaped by our AI driven analysis of search behaviour. This identified keyword combinations of world famous actors and acclaimed productions that drive subscriber intent worldwide. The optimised content now ranks in the top three positions for over 200 keywords across the UK and USA, appears in Google's AI Overviews and Featured Snippets, and has helped deliver a 6x return on investment with a 100% increase in new paying subscribers.
AI-powered content planning
We work with our clients to plan and execute content using AI to surface the right content at the right time. For arts and culture clients for example, this includes tracking curriculum set texts and academic schedules. For heritage and venue clients it means anticipating anniversaries, commemorative dates and seasonal moments. The result is a content calendar that anticipates demand rather than reacts to it, with campaigns and SEO ready to capture the audience as and when they search.