Services > Artificial intelligence > Personalisation
AI-powered personalisation
While every user has different requirements, all users want to get to the information they need quickly. AI-powered personalisation ensures your digital platforms deliver the right information to the right person at the right time. By analysing user behaviour, preferences and engagement patterns, we build intelligent systems that tailor the experience for each visitor automatically.
This is not about generating new content. It’s about surfacing what you already have more effectively. That might mean personalised feeds based on user profiles, dynamically prioritised information or individually tailored reports at scale. AI driven personalisation improves engagement, reduces bounce rates and increases user satisfaction.
How we’ve used AI-powered personalisation
No Limits personalised feeds
For Innovate UK we designed and built No Limits, an inclusive website offering advice and funding for young and diverse entrepreneurs.
AI-driven personalised content, based on individual profiles, ensures users see the articles, success stories and funding opportunities that are most relevant to them, with interactions being used to further refine personalised feeds.
The result is a platform that gets more useful the more it is used, with no curation required from the Innovate UK team.
Personalisation at scale
The AI-powered reporting platform we built for the Football Foundation generates 543 individually tailored constituency reports, one for every MP. Each report is populated with past investment in local club facilities, future planned investment and further funding opportunities.
The platform automates the entire production process from data ingestion to final PDF output. What previously took a month of manual design and production is delivered in a single automated run, saving £30,000 annually in design and production costs.